Cognitive Bias Series: Taming the Elves in Our Brains

By Angela Noel

November 16, 2017

Certain four-letter words get a lot of attention. I won’t write them here because you already know what I’m talking about. These words have power. Some studies have shown that cussing actually tempers the pain response in the brain.┬áPreliminary theories tell us swear words trigger a “fight” response, helping the body dull sensations of pain.

But I want to talk about a different four-letter word: bias.┬áThe word itself won’t lesson pain. Its power comes from describing a whole host of unconscious actions governing our responses to all kinds of sensations and experiences. Saying the word out loud won’t increase or decrease pain, but bias operating in our lives just might. Continue reading “Cognitive Bias Series: Taming the Elves in Our Brains”