By Angela Noel
January 18, 2018
I need help.
Few three-word sentences are so loaded with meaning. On the one hand, I could be asking for something simple, like directions or the time of day. On the other hand, maybe I need something more, like a kidney or a cashier’s check payable to a bank in Nigeria. Either way, I’m guessing you react to that phrase. I know I do.
Many of us have a complicated relationship with needing and granting “help.” This relationship, bound up in the shortcuts our brains use–our cognitive biases–can make all the difference in building meaningful, collaborative connections with others. In this post, as I promised in the introduction to this series, we’ll explore how we build relationships, contribute in our communities, and get work done. Believe it or not, this little brain elf is called: The Ben Franklin Effect. Continue reading “Cognitive Bias Series: Making a Stranger Into a Friend”